Over the last few years we’ve seen more and more businesses moving their ecommerce stores from Magento to Shopify. While Magento has been a leading ecommerce platform for a long time, businesses are now looking to benefit from the many advantages that Shopify offers to its users.
As a leading SaaS platform, Shopify is incredibly innovative, constantly upgrading their platform to provide a leading ecommerce experience – for both store owners and their customers. On the surface this is being led by ease of use, particularly in the user interface, as well as how accessible starting a store is for amateurs, whilst still providing depth to professional developers. It’s no wonder that many businesses have green-lit the Magento to Shopify migration for their business.
When it comes to ecommerce, Shopify has already captured approximately 20% of the ecommerce space, only behind WooCommerce. If you are a business owner who’s considering the Magento to Shopify migration, we’ve listed 5 reasons why you should migrate to Shopify now.
Let’s begin!
5 Reasons to Consider the Magento to Shopify Migration
1. Increased Usability
As an ecommerce business, your life becomes a whole lot simpler if your ecommerce business is easily accessible and easy to operate. The mechanics of setting up your online shop should not be overly complicated.
While Magento offers many of the same features and depth, the platform makes it more difficult to match the right form and function of your online store. Shopify solves this problem by offering improved usability features that are simple to understand and operate. With an easy drag-and-drop ecommerce website builder, it becomes easy to set up or update your website whenever you wish to, often without the need for specialist developers.
2. Improved Security
When it comes to your ecommerce platform, security should rank amongst your top priorities. As an ecommerce store, you deal with sensitive information like customers’ credit card information, address and more. This means that your website needs to be secure and reliable.
Whilst Magento have taken significant steps to improve, and is by no means unsafe, Magento has struggled with complaints of a lack of security. Many websites powered by Magento have suffered from cyber attacks, resulting in data breaches.
Shopify, on the other hand, takes care of these problems for you. It offers improved security and takes care of all server maintenance and upgrades to ensure the ongoing security of your online store. Moreover, Shopify enables SSL certificates that allow you to encrypt data as part of their service. It also takes care of PCI compliance for your business, which you require when dealing with credit cards. This is why businesses that have gone through the Magento to Shopify migration are almost always more secure and reliable.
3. Better Sales Features
When shopping online, do you purchase everything you’ve added to your cart? Probably not. Many potential customers who visit your online store are likely to place products in their cart and then leave without making a purchase. Shopify offers abandoned cart recovery tools that automatically track and email these customers to remind them to complete their purchases. Whilst also possible with Magento, these features are far more accessible on Shopify.
Moreover, Shopify also comes pre-integrated with partnerships with well-established shipment companies, making sure that your items are delivered on time and safely. Shopify is also pre-built on many social media websites such as Facebook, Instagram, Pinterest and Amazon. This makes it easier for you to launch your online store to increase visibility and generate more revenue.
4. In-Built Business Marketing Tools
Another reason to consider the Magento to Shopify migration is Shopify’s in-built business marketing tools. Shopify offers easy marketing tools that enable you to add some unique elements to your website, such as meta titles, unique URLs and more. This helps you increase your page visibility while also lowering your overall marketing costs.
You will also have access to their powerful SEO (search engine optimisation) features that can help your store increase visibility on search engines, making it easier for potential customers to find you.
These features also include advanced analytics that can identify the demographics, preferences and other details of your customers so your marketing campaigns can be more targeted. Again, whilst all this is included in Magento, none of it is provided out of the box.
Surprisingly, that’s not where it ends. Shopify also offers access to a range of marketing tools, such as social media integration, product reviews, email marketing, discount codes and gift voucher generation.
5. Functional Integrations
When you work with an ecommerce platform, you need certain applications and add-ons to increase the efficiency of your store. Both Magento and Shopify offer these features, however, there is a difference. While Magento offers over five thousand extensions, only about two thousand of those are free. This means that if you want to integrate Magento with Facebook, you need to pay extra.
Shopify, on the other hand, offers many extensions and add-ons for free. Shopify also makes it much easier and smoother to integrate your store with other websites. Besides that, anyone can design extensions on Magento, which makes their quality questionable. However, Shopify offers selective, high-quality extensions that will surely benefit your website.
That said, whilst many Shopify integrations are able to be integrated for free, they do also have associated subscriptions past a certain usage.
6. Costs
Whilst not always the case, Magento sites are notoriously known to be incredibly expensive, due to Magento’s licensing fees, particularly for large ecommerce sites. Due to the complexity of the system and the specialist skills needed, building Magento sites is often significantly more expensive than other ecommerce alternatives.
In comparison, Shopify is far more accessible in relation to costs, with minimal subscription fees. With hosting also included, setting up a Shopify site has never been easier. In addition, due to the nature of a Shopify build, typically the cost of developing a site from scratch is significantly reduced compared to Magento, without the loss in functionality.
Contact Sniro for ECommerce Development, Digital Marketing and More!
When it comes to your ecommerce business, whether it’s tried and tested Magento or accessible Shopify, you need a developer that understands what you need. At Sniro, we can assist you with everything you’ll need to set up your Shopify store.
With a free initial consultation, we work with you to understand your business requirements and provide the best solutions to deliver what you need. We can also design your website, develop effective branding guidelines, integrate third-party systems, manage existing servers and more.
Moreover, we can also assist you in designing, developing and promoting your Magento and WordPress websites.
With over 9 years of experience, our dedicated team will work hard to ensure that you get the best customer experience and quality service.
Contact us to talk about how we can work with your business or drop us an email on info@sniro.com
